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Demonstration Content. SellMyBiz.com is currently a pre-launch demonstration site. Some businesses, broker profiles, valuations, documents, buyer activity and platform data displayed on the site are illustrative examples and do not represent live opportunities unless specifically stated otherwise.
Consumer & RetailDemo listing — fictional

Outdoor Gear E-Commerce Brand

San Diego, California · Listing SMB-1163 · Updated 2026-08-09

Asking price
$2.10M
Revenue
$4.60M
SDE
$640K
Employees
8

Business summary

Direct-to-consumer outdoor and camping accessories brand selling through its own Shopify store (62%) and Amazon (38%), with 41 SKUs manufactured through three long-standing overseas suppliers.

Operations

3PL fulfillment in Nevada, in-house paid media and email, contract creative, and a customer service lead.

Owner role

Two founders split product development and marketing; roughly 25 hours per week each.

Reason for sale

Founders want to start a new brand in a different category.

Growth opportunities

  • Launch two SKUs already prototyped and tooled
  • Enter wholesale with regional outdoor retailers
  • Improve repeat purchase rate through a subscription consumable

Financial highlights

  • Blended contribution margin of 34%
  • Email list of 148,000 with 31% open rate
  • Repeat customer rate of 22%

Buyer fit

E-commerce aggregator, operator buyer with performance-marketing skill, or a strategic brand.

Documents available after NDA

In production, these are released in stages once the buyer is qualified and the NDA is recorded against this listing.

  • SKU-level P&L — locked
  • Ad account exports — locked
  • Supplier agreements — locked
  • Inventory report — locked

Full listing detail

Asking price
$2,100,000
Revenue (TTM)
$4,600,000
SDE
$640,000
Location
San Diego, California
Industry
Consumer & Retail — E-Commerce
Established
2017 (9 years)
Employees
8
Seller financing
Yes
SBA potential
Possible — lender review required
Real estate
Leased
Listing source
Owner-listed
Listing reference
SMB-1163
Date added
2026-07-19
Last updated
2026-08-09

SBA indication is illustrative only. Loan eligibility, structure and approval are determined solely by an SBA-participating lender. SellMyBiz does not provide or arrange financing.

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